Welcome to 2012...
We should all be resolved to make the new year better, but for most Non-Profits, that could be difficult. Economic conditions that challenged all of us in 2011 are still present. Fundraising is down, but demand for services is up.
Bad Economics = Stressed Relationships.
It's human nature. These days, people are generally more anxious, less optimistic, and stressed out. That means your patrons may be less likely to get involved, donate, or offer support. That makes it all the harder to create lasting relationships.
Sharing Interests to build Stronger Relationships.
Knowing your Patrons and their interests can help you create content that is more relevant. For example, an animal shelter might target pet store owners by sharing some topical information about pets. In the process, a relationship a strengthened.
Relevancy really matters.
Targeting your audience with relevant content is the best way to get their attention. Only then can you attempt to convert them into new patrons, new volunteers, and new donors. It's a process.
I call it Dynamic Target Marketing.
As an Investor Relations professional, I built my own online marketing tools that helped companies reach thousands of investors...and raise millions of dollars. Now, in the same way, I am helping non-profit organizations use technology to create dynamic websites and powerful email campaigns.
Join the club. Most people aren't.
That's exactly why I've made my program very easy to use. And, every client gets my personal, hands-on expertise in making their online presence more powerful. With my help, my clients have created campaigns for fund-raising, volunteer recruitment, event marketing, sponsorship drives and other initiatives.
There are lots of examples, but one sticks out.
This client had a website that was boring, lifeless, and full of content that was out of date. Web traffic was very low, as was the number of registered users (emails). Even worse, online fundraising was zero! They simply didn't understand how a website could play a role in advancing their mission.
Then I walked through the door...
...and introduced my dynamic website and e-marketing program, with all the bells & whistles. Three years later, using NPD software, this client is singing the praises of online marketing. They have attracted thousands of unique visitors, many of whom have been converted into volunteers, partners, sponsors, and donors. In fact, they have raised more than $50,000 in online cash donations.
You need to take the initiative.
Take a moment to review my website, which is linked below. Then, contact me on the phone or by email. We'll arrange a time when I can demonstrate my program via a Go-To-Meeting session. Like all of my clients, I am confident that you will find my services to be exactly what you need.
